Sungai Utik started tourism development since 2010/2011. In 2014, it was assisted by KKN PPM UGM. A local tour organizer and NGO-assisted promotion activities had started to promote the village to visitors, particularly Malaysian tourists. Sungai Utik got its recognition when it received the Equator Prize and Kalpataru in 2019. Currently, Pokdarwis is assisted by Indecon to strengthen its management and ecotourism product development.